Email Sequences

What is an Email Sequence?#

Email sequences are automated follow-ups for recipients that didn't bounce, reply, or unsubscribe. They are extremely useful for successfully implementing a drip campaign.

How to use an email sequence in Go Mail Merge#

  1. Open up Go Mail Merge Manager:

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  2. Click the "Add Email Sequence" button.

  3. Select your desired date that you'd like the email sequence to trigger and the draft email you'd like the email sequence to utilize.

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  4. Click continue to have your email sequences saved

How are email sequences prioritized vs email campaigns?#

  1. Email sequences are triggered only for a completed campaign; therefore an email sequence for a given campaign will not trigger until every row for that email campaign has been sent

  2. Once all email sequences for a given campaign have been delivered then the email campaign is no longer considered active

  3. The execution priority goes like this: Email Campaign -> Email sequences ? -> next scheduled email campaign -> Any email sequences else -> next scheduled email campaign.

  4. If an email campaign overlaps with an email sequence from a previous campaign then the previous campaign's email sequence will always be sent first over the following scheduled email campaign